22. February 2012
A brand new, previously undocumented, ranking signal that effects both Google and Bing would be a huge topic change for this blog. Sadly the search engine optimization world hasn’t been that exciting lately.
Heck tech-news has pretty much been landing on two key-w[..]
22. February 2012
22. February 2012
Voicemail, again?
Has this ever happened to you? You take on a new client as a Community Manager. You're excited, they're excited. They call and Email you a couple of times a week, sending more photos, videos and information about local events than you can han[..]
21. February 2012
Let me just start this off with:
While that seems like an odd preface, this is Vic Toews’ style of politics.
From the beginning of Vic Towes’ efforts to push bill C-30 onto Canadians he’s been mighty unpopular with technologists that understand what s[..]
21. February 2012
Ever wondered what goes through the mind of someone who manages pay-per-click advertising campaigns? Here is a small snapshot:
What actual search queries are my ads showing for? [runs SQR]
Are my bids too high/low? [checks avg. position]
Which ad title is performing[..]
20. February 2012
Google has re-launched its AdWords Help Forum on a new platform and given it its own URL: www.en.adwords-community.com. That address redirects to a longer URL where visitors are welcomed to “the official Google AdWords Community.” AdWords-Community.com was o[..]
20. February 2012
In 2011 Google enabled the ability to block search results with a new block sites feature. It now appears that you can block sites from showing up in the paid search ad results. Here is a picture with the “block all domain.com ads”: What is interesting is th[..]
20. February 2012
It’s a Golden Grahams kind of day … You and your marketing team have set up the first steps to your local presence: a Google Places Page. Life is good. A few days later, you check in and you see that your position and display are great—but what is up with the [..]
20. February 2012
Managing PPC accounts can be overwhelming. There is so much to-do, and no one ever has enough time. This leads most people to just make huge todo lists of items they either should be doing, or want to eventually do inside their account. The problem with to-do lists is t[..]
20. February 2012
Mobile’s overall share of Web traffic in the United States has increased to about 9% (according to StatCounter) which is also the same percentage of Quantcast’s Top Million sites that are deemed ready for mobile in 2012 according to data from the Mongoose [..]
20. February 2012
Enterprise SEO is all about mitigating risk. Slow and steady, fix what is broken, don’t let anyone do anything radical chasing the latest fads, don’t push the envelope into anything black or even grey and keep your IT department from inadvertently destroying[..]
20. February 2012
Googler Killer, Cuil, which launched in June 2008 and went defunct in September 2010, have had their patent applications acquired by Google. Bill Slawski spotted the transfer of ownership of these patent applications this morning. The patents transfer to Google from Cui[..]
20. February 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Googler Killer”, Cuil, Patent Applications Acquired By Google Googler Killer, Cuil, which launched in June 2008 and went[..]
20. February 2012
Microsoft adCenter is making changes to its location targeting functionality that will bring it into line with the industry standard Google AdWords. Now, the “market” (distribution channel) will no longer be available as a targeting option. It will be replac[..]
20. February 2012
I often find many site owners are reluctant to add the long tail keywords my SEO company has researched to their website and content marketing campaigns. The reaction is almost always the same"Why should I target a keyword that only gets 100 searches each month? T[..]
20. February 2012
When it comes to online marketing, we often think about lead generation and quality over quantity and in most instances, I agree. Its incredible to have a ton of traffic visiting your website or landing pages every day, but if none of those leads ever convert to paying[..]
18. February 2012
Free keyword research tool
We all know how important Keyword research is, if we get it wrong then the many months effort we put into our Search Engine Optimization will have been wasted.
Keyword Research is the stepping stone to your online success. If done correctly th[..]
17. February 2012
It appears Google is testing showing fewer than the typical 10 web search results, in what might either be a test or possibly a bug. I spotted complaints in a WebmasterWorld thread where searchers were asking why is Google limiting the results for a search query on Goog[..]
17. February 2012
February 28 thru March 1 San Jose, CA 60 Tactical Sessions. 130+ Expert Speakers. Two Provocative Keynotes. Less than two weeks until Search Marketing Expo SMX West returns to San Jose February 28 March 1. Here is what’s in store: Multi-track program incl[..]
17. February 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Fewer Than 10 Results For Some Searches? It appears Google is testing showing fewer than the typical 10 web search res[..]
17. February 2012
Call it “Cookiegate” — or “Safarigate” perhaps. Late last night we got the Wall Street Journal’s piece: “Google’s iPhone Tracking: Web Giant, Others Bypassed Apple Browser Settings for Guarding Privacy.” Danny covere[..]
17. February 2012
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android Skiing: Source: Google+ Fake Google Sh[..]
17. February 2012
Taking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals. How can we make crossing that bridge easier?[..]
17. February 2012
Every search practitioner, either paid and organic, has at some point received the same questioning phone call or email from their client or boss: “I’m was searching on Google for our natural listing (or paid ad) and I don’t see it.” Most of the time, this is[..]
17. February 2012
The Dilbert cartoon above doesn’t speak well of the search engine optimization position. The cartoon ties people who do SEO as weasels and those that hire SEOs as an accomplice, someone who actively participates in the commission of a crime. It goes on to say the [..]
17. February 2012
Demand Media posts $6.4-million loss in fourth quarter from the Los Angeles Times reports that Google’s Panda algorithm is mostly to blame for Demand Media’s $6.4 million loss in the fourth quarter of 2011. Demand Media released their earnings report last ni[..]
17. February 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter? Demand Media posts $6.4-million loss in fourth quarter from the L[..]
17. February 2012
We all know that in today's socially connected world having a visible and active presence across multiple social networks is a must if you want your business to get noticed. But creating engaging, dynamic social media content and then sharing and tracking it can b[..]
17. February 2012
If you don't know how to manage outsourced projects properly, you'll end up with a headache, missed deadlines and low-quality deliverables.
To ensure that your outsourced projects run smoothly, you should know how to manage your commissioned deliverables and [..]
