13. March 2012
Google has just revamped the crawl errors data available in webmaster tools. Crawl errors are issues Googlebot encountered while crawling your site, so useful stuff! I originally started this article by writing that in most cases, these changes are for the better and in[..]
13. March 2012
The good folks over at Stone Temple Consulting released an in-depth interview with Bing’s Principal Group Program Manager for Bing Social Search, Paul Yiu. The Bing social search team integrates social content and indicators into the search results to add both p[..]
13. March 2012
Nearly two years ago, I wrote about creating a Global Search Center of Excellence and since have had the opportunity to keynote a number of company search summits, conference panels and then last week at the International Search Summit at SMX, I spoke for an entire sess[..]
13. March 2012
Guest posting is a powerful link building tactic. If you can write engaging, linkable content than you know the power that a good guest post can have. But you can't just find a website that you like and pointblank ask them if you can guest post… you gotta pla[..]
12. March 2012
Due to fairly significant wind storm, the power in our offices is out. Since 99.9% of the work we do requires power and the rest involves the ability to see 3 feet in front of ourselves the offices are closed today as power is not estimated to return until 4PM PST.
We[..]
12. March 2012
The Circle of "Huh?" is the place all products, services and brands begin. It's where 9 out of 10 normal people don't know, don't care. What normal people? People not involved with the specific niche nor the marketers wanting to take advantage [..]
12. March 2012
Publicity for your personal brand. When establishing yourself as an expert , it is what you crave most. You fantasize, "if only you can get a feature story written about me or get quoted about my industry on TV, then Ill surely have unlimited traffic and hundreds [..]
9. March 2012
The comScore February search market share numbers are being exposed by the various financial and investment firms this evening. Bing continued to gain, while its partner Yahoo lost market share. Google was up compared to January and year over year. Keeping in mind this [..]
9. March 2012
We’ve just experienced another season of roundups in the sports, music and movie industries and throughout it all, I noted interesting things about marketing and human behavior. Super Bowl It began with the TV commercials during the Super Bowl. Usually my favorite par[..]
9. March 2012
I love my Google Analytics dashboard and I’m not ashamed to admit it. It saves me time, helps me look like I’m 100% on top of things when a client calls, and helps me add hours back into days that were previously spent hunting and pecking for information. Ri[..]
9. March 2012
Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view personalized search as a “bad thing,” a new survey finds. Nearly three-quarters also view gathering data to personali[..]
9. March 2012
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Fish: Source: Google+ Googlighting Tie:[..]
9. March 2012
As a librarian, researcher and frequent blogger, I’m constantly coming across incredibly useful online information resources that are most effectively searched using their own site search tools, rather than relying on general-purpose engines to surface their valua[..]
9. March 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Four Seriously Cool Information Resources As a librarian, researcher and frequent blogger, I’m constantly coming across incredi[..]
9. March 2012
Questions, Info & Self Promotion Valued As Highest Worth Reading
Contrary to what you may expect, self promotional updates — especially in the form of links to the thing you worked on — are among the highest valued on Twitter, beaten only by questions [..]
9. March 2012
I have always been fascinated with how fast things can spread on social media and how this can be used for social good. Recently a campaign has exploded online which I’m sure you have heard of by now – Kony 2012. It’s a campaign put on by the Invisible Children, a[..]
8. March 2012
For years now Chrome has been staring down it’s nose at the other browsers when it comes to security. In fact for the last 4 years, Chrome has been entered into HP’s Pwn2Own security competition, and nobody has successfully hacked it, unlike competing browse[..]
8. March 2012
These Twitter tools do genuinely useful stuff but less people know about them. That's fun. Oh — and some of these tools are just that: fun.
Followfriday Helper
Don't miss recommending your best buddies on Twitter; the people that actually interact with[..]
7. March 2012
I am usually not one to rant about things that frustrate me but I would like to relate my recent experience trying to maintain a Google Places account. I have used the Places service many times to create profiles for business as part of an overall marketing strategy. It[..]
7. March 2012
Google is sending out reminders that it is closing its online encyclopedic wannabe Knol.
To the vast majority of web users that is not surprising. What's surprising to them is that there is a — what? — Knol to close to begin with. Or, as my wife put [..]
7. March 2012
Over the years I have met some incredible people on Twitter. Some of my best friends in the world right now are people I actually met ON Twitter years ago. As a brand-side strategist and external consultant I have both built communities and advised on community buildin[..]
6. March 2012
How do you feel about the US ‘owning’ .COM (and .cc, .net, .name, .org, and .tv) regardless of the international needs of the internet?
Well the U.S. government feels pretty good about it and is exercising a controversial level of control over these TLDs by[..]
6. March 2012
In today’s device-driven world, plotting your local business’ mobile presence isn’t just a nice add-on, it’s a necessity. Your ability to maximize your business’ visibility, ensure a great customer experience and ultimately drive new sales through smartphones [..]
6. March 2012
Winters get long here in New England and so we often find ourselves travelling here and there to break up the long, dark winter and get some time outdoors before the first crocuses pop out of the ground. Some folks prefer to get outside onto the ski slopes while others[..]
6. March 2012
A lot of mobile sites owners have trouble making sense of their metrics. In some extreme cases, they can’t track referrals from any website besides their own desktop site, which of course is sending visits their way whenever someone approaches from a mobile phone.[..]
6. March 2012
Want to understand better how Bing creates its search results? Bing has announced a new “Search Quality Insights” series to provide a more behind-the-scenes look at its search engine. You know, like “Search Quality Highlights” series that Google [..]
6. March 2012
At SMX West last week Tiffany Oberoi from Google shared that Google has sent over 700,000 messages to webmasters via Google Webmaster Tools in January and February 2012. That is more than the total number of messages Google sent in 2011 and almost more than what Google [..]
6. March 2012
Google is enabling people to gain access to PC search histories on their mobile browsers (Android, iPhone). Conduct a (local) search on the PC and later get the information on your smartphone — if you’re logged in and have Web History enabled. Google says th[..]
6. March 2012
A well-defined brand no longer guarantees search placement. It is only through enterprise-level cultural changes, informed by a close monitoring of search evolution, that sustained SEO success can occur. Yes, brands are still a very strong signal when it comes to rankin[..]
6. March 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why So Many Companies Fail At Enterprise SEO A well-defined brand no longer guarantees search placement. It is only through enterpris[..]
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