9. May 2012
In the recent wake of the Penguin update from Google and the impact it has had on many sites, Rand Fishkin, CEO of SEOmoz, announced on his Google+ page that SEOmoz is currently developing tools to facilitate the "classifying, indentifying and removing/limiting lin[..]
9. May 2012
Wouldn't it be nice if your ideal customers felt as strongly about you as you do for your favorite childhood cereal or the dream car you watched glide across the television screen during a commercial break?
That feeling you experienced is branding.
With the rise o[..]
8. May 2012
It’s official, if you see a car drive by with nobody inside, the license plate has a red infinity logo, and you’re in Vegas, that really happened, you’re not just in bat country.
Google can now legally send it’s self driving cars out solo[..]
8. May 2012
The purpose of this post is to introduce you to some of the jargon, tricks and techniques that SEO spammers use so that you can more easily spot them when they offer you their services. Of course, the easiest option is to simply ignore all unsolicited offers via email o[..]
8. May 2012
This is the last post I will write about Pinterest…this month. By now you're probably tired of hearing about Pinterest. Since its rise in popularity every news outlet and internet marketing blog has tried to pinpoint how businesses large and small can take ad[..]
8. May 2012
Are apps just websites in another form? Are they another way to package and sell software? Are they a successor to the “open web.” Regardless of where you stand on the issue, the app has made its mark and doesn’t appear to be going away any time soon. [..]
8. May 2012
Microsoft and Yahoo — the Search Alliance — have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic s[..]
8. May 2012
There’s no denying the synergy between SEO and paid search marketing, and paid search marketers would do well to take away a lesson or two from the world of organic search engine optimization to improve their campaigns. 1. Keywords! Keywords! Sherlock Holmes exclaim[..]
8. May 2012
In March, we published the findings of Part 1 of the Local Consumer Review Survey 2012. Part 1 dealt with the consumption of online reviews and the influence they have on consumer behavior & purchase of local business services. You can view the key findings and anal[..]
8. May 2012
Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed. Google is still detecting what handset users are searching from, and adapting the resul[..]
8. May 2012
A new study suggests that Wikipedia gets better visibility on Google than it does on Bing. While that may not surprise much of the SEO industry, it contradicts what some Google employees have previously said, as well as another recent study on Wikipedia’s search v[..]
8. May 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY] A new study suggests that[..]
8. May 2012
More than any other time in its existence, Google has been changing up the game for marketers. With co-founder Larry Page taking the reins as CEO, Google has instituted major algorithm shifts, killed products and changed the rules for search marketers. These changes hav[..]
7. May 2012
It seems like Internet censorship, privacy and net neutrality are continually in the news these days and today is no different…
Britain to Block Porn Sites
The Prime Minister of Britain, David Cameron is reported to be announcing "network-filtering plan"[..]
7. May 2012
Usability can be thought of as a measure of how easy a site is to use. It makes sure the site works well, so that any person whatever their ability can use it for its intended purpose without experiencing any frustration.
There are companies that offer usability and ac[..]
4. May 2012
The Star Wars saga continues to grow in popularity with the increasing May the Fourth be with You/Star Wars Appreciation Day. This unofficial day of recognition for anything Star Wars has grown from a meager recognition but has been given a ‘faster than the Millen[..]
4. May 2012
Because link building is so effective there should be a Chinese Wall between that department and the rest of the company.
Perhaps there should even be a Chinese Wall between management and link building.
Why?
Links form a tremendously important part of search engine&[..]
4. May 2012
Email marketing is often a large component of a social media marketing campaign, and a regular newsletter can do a great job of promoting your business. However, you've got to make sure all key components of a successful e-newsletter are there.
Here is my list of [..]
3. May 2012
Google Docs adds 450 new Fonts, themes, and image import options:
I tried making a normal document which gave me a chance to see some of the great new fonts:
… but it crashed on saving and now we can’t use Google Docs because the servers are flooded with pe[..]
3. May 2012
If you pay attention to the blogosphere at all, you are well aware of the fact that it is becoming extremely difficult to keep up with digital marketing. Most of us are left with more questions than answers, but thankfully, through lots of experimentation and research,[..]
3. May 2012
What Is The Google Penguin Update ?
On the 24th of April 2012 Google released an update to their search engine algorithms. Google named it the Penguin Update. This update is set to target Webspam and certain Black hat techniques that are commonly used to trick the searc[..]
2. May 2012
Recently there have many claims by job seekers that they have been asked to provide their personal login credentials for their Facebook accounts. After much public outcry from potential employees and several complaints that were filed, it initially seemed that Facebook [..]
2. May 2012
Google+'s redesign is easier to use, attractive and has a clean look and feel.
I had signed up for Google+ months ago and have been using it to read industry specific posts, watch the Help Desk Hangouts and to learn more about how Google+ can be used more [..]
2. May 2012
In mid-May, Google will be rolling out changes to their exact match and phrase match types in Google AdWords. Exact and phrase match will now become more open, allowing the traditionally very strict match types to now pick up mis-spellings, plurals, and 'close vari[..]
1. May 2012
Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week. Google has announced four new tools: a new Mobile App extension for AdWords, additional information to the click-to-download format, the ability to see Google[..]
1. May 2012
Google has had what it has called “comparison ads” for some time, but these comparison units are getting a new look in Google’s search results beginning today. Google hopes the change will better explain to searchers that comparison listings come from companies it[..]
1. May 2012
SEOmoz, the SEO toolset company, has announced they have successfully raised another $18 million in venture capital from Foundry Group and Ignition Partners. Foundry Group put in $15 million and Ignition Partners put in $3 million. Co-founder and CEO of SEOmoz, Rand Fis[..]
1. May 2012
I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lehmbeck about mobile search trends and what kinds of c[..]
1. May 2012
Segmentation is the key to success in most marketing activities. Simply recognizing that how traffic gets to the site tells us a great deal about its value should prompt analysts to dive into data. Doing so often reveals big opportunities in device segmentation. Golden [..]
1. May 2012
If you’re optimizing a site of 10,000+ pages, one-by-one title tag edits isn’t really your best bet. Enterprise SEO is all about scale. So, when I’m working on a behemoth of a site, I look for lazy site-wide wins first. I define a lazy site-wide win as[..]
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