3. January 2012
We all make resolutions at the start of a new year. After all, with 12 fresh months ahead, it's easy to look at the world as a blank slate. When it comes to your job in SEO (or in marketing, advertising, PR, communications, really anything…), there are defin[..]
3. January 2012
2011 was an epic year for Google with some of the major changes being well publicised. As we move to a more social web you need to know that the on page SEO work that you do is still relevant and that you are not wasting any of your businesses precious time and resource[..]
3. January 2012
Youre about to create the international strategy for your company/client, the first thing you might do is research successful international companies. STOP right there!
The point of search engines has always been to supply the user with what they are looking for, all o[..]
2. January 2012
This is the 2nd video in the series of How to Build Authority with Social Media.
In our first video we discussed what we mean by building authority and why businesses should consider this.
In this video I interview Jeff Quipp, founder and the CEO of Search Engine People[..]
2. January 2012
Every online marketer knows that Traffic is the lifeblood of their business. But we also know it takes a lot of time to build a base of visitors large enough to make a difference to our bottom line. Many people start an Internet based business because they like the ide[..]
2. January 2012
We all know that blogging is an important part of our online marketing strategy, but how can our blog give us a better ROI? With so many platforms to use, the majority of people seem to turn to one in particular WordPress.
Throughout this blog post, I will be looking a[..]
1. January 2012
As documented by case studies in the U.S. and abroad, retail firms can get up to a 30 percent increase in organic traffic by using structured markup like Schema Microdata, GoodRelations and Google Rich Snippets, etc. This begs the question: why aren’t more retailers u[..]
1. January 2012
If you haven’t heard, local SEO is taking over. More than 20 percent of Google searches are for a local business. That number doubles on mobile devices, and it’s starting to show in the SERPs. When was the last time you searched and got only the traditional 10 organ[..]
1. January 2012
The Local, a French newspaper, reports Google France was ordered to pay €50,000 ($64,670) to Lyonnaise de Garantie, a French insurance company over a search suggestion that had them labeled as being a “crook.” In the case of this French company, when you t[..]
1. January 2012
February 28 – March 1 in San Jose, CA Attend SMX West and get expert insights and real-world-proven tactics that yield results instantly. Programmed by the editorial team of Search Engine Land, the multi-track agenda will feature 60 sessions on SEO, paid search, s[..]
1. January 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Costs Google $65,000 In France The Local, a French newspaper, reports Google France was ordered to pay €50,000 ($64,[..]
1. January 2012
Traffic measurement firm comScore released its latest mobile subscriber market share report for November. What it shows is that Android continued to gain (3.1 share points vs. August). But so did the iPhone, likely powered by sales of the iPhone 4S. All other platforms [..]
1. January 2012
Six months ago, Google delisted all sites on a co.cc domain name. Today, they seem to have all returned. A search for [site:co.cc] currently returns 105,000,000 results. Google originally delisted the co.cc subdomains because Google saw a “very large fraction of s[..]
1. January 2012
More than a year has passed since search engine upstart blekko launched, yet Web marketing analysts using digital media measurement tools like Google Analytics won’t have seen any traffic attributed to blekko in organic search marketing reports. Instead, traffic s[..]
1. January 2012
Welcome to 2012 and Happy New Years Day everyone! We wanted to share with you the logos and themes from the search engines for New Years! Google had two different logos, one for New Years Eve and the other for New Years Day. Bing had an outstanding video home page backg[..]
30. December 2011
I have been asked what my work set up is like, what tools I use, how geeky I really I am etc. So I am going to fill you in, whether you are interested or not . I run my own SEO business, work as the managing editor of Search Engine Journal and have side projects I work[..]
29. December 2011
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29. December 2011
Well, 2011 is just about over. Thank you to all our clients, colleagues, and friends for making it one fantastic year!Our offices will be closed on Monday January 2nd, and we will be back into the full swing of things on Tuesday Jan 03 to kick off another great year.We [..]
29. December 2011
Since television first became available to the masses in 1947, people have been able to relax in the comfort of their own homes to watch a variety of their favorite programs. Soap operas, sports, sitcoms, made-for-TV movies, variety shows, dramas, talk shows, game shows[..]
29. December 2011
The best gift to give any SEO this holiday season is links! Seriously, if someone came to me and said Choose 1: $1,000 OR 10 PR 4+ keyword anchor links to your site, Id pick the links any day of the week! Because links are so coveted, more and more SEOs are turning to i[..]
29. December 2011
If you are looking to enter the field of digital marketing or broaden your experience into social media, search engine marketing or website property management, what follows is some advice to help get your game on!
Teaching Web marketing at The University of Toronto an[..]
29. December 2011
Bing’s not-so-newest push into online travel hasn’t begun to roil the industry, the latest example of where if Bing does something, no one cares, but if Google does it, it’s time for a Wall Street Journal story examining the potential evilness of the m[..]
29. December 2011
The social media experts who write for this column week in and week out don’t just talk – they walk the walk in social media and search marketing. In 2011, we saw interest spike in our Let’s Get Social* column as social media became a significant ranki[..]
29. December 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Most ‘Liked’ Search & Social Posts Of 2011 The social media experts who write for this column week in and week o[..]
29. December 2011
TechCrunch reports a company named buySafe is suing Google over their Trusted Stores program, which Google launched in October. buySafe claims several strong things in this law suit: (1) Patent Infringement (2) Stealing proprietary business information (3) Pushing buySa[..]
29. December 2011
With the holiday season winding down and 2012 just around the corner, it’s time to take a deep breath and get ready to plunge into the new year. When marketing teams get back from the New Year’s weekend, you can be sure that new found vigor and excitement wi[..]
29. December 2011
That’s a trick question. Of course the answer should always be yes. Hopefully your website conversions in 2011 have already resulted in a banner year. But if you feel like you have room to improve (and there always is), then it might be time to review what advice [..]
29. December 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do Your 2012 Resolutions Include Increasing Conversion Rates? That’s a trick question. Of course the answer should always be ye[..]
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