1. May 2012
Talking to the Global SEO manager of a large organization with offices around the world, he was bemoaning the high turnover of staff and the difficulty of keeping people in SEO posts around the world with the right level of SEO knowledge and expertise to achieve their g[..]
1. May 2012
In the past few months, link building as we’ve known it has been totally shaken up by three major events: Google anounced that they were changing how they view links (nicely recapped here:) Pandamonium! Certain large blog networks were devalued and webmasters star[..]
1. May 2012
Facebook, Twitter, LinkedIn, and YouTube best practices This white paper discusses: Three strategies for maximizing Twitter’s impact on SEO Tips for Facebook ads, events, groups and places Common principles between social and search marketing Download now[..]
1. May 2012
Google’s head of web spam, Matt Cutts, has published a video talking about a topic that Google has never really talked about publicly before – Google Quality Raters. The video goes through the process used by Google with these Quality Raters. Matt Cutts spec[..]
1. May 2012
If you took a very heavily spam-influenced search engine like Bing for example and removed the first 1 million results for a query, how good would the result be?
How about doing the same thing to the best filtered search engines available?
Well someone got curious and [..]
1. May 2012
Rags to Riches must begin somewhere, and for many that somewhere is the kitchen table. Pulling double duty, the dinner dishes are cleared and the kitchen becomes the office.
After a hard day working for others, the budding entrepreneur begins building a dream of their [..]
30. April 2012
Following up on a previous blog post, Google has released an FCC report detailing the Street View Probe controversy that has been plaguing the Search giant in what has been dubbed the "Wi-Spy scandal." The report details the FCC’s findings into the investig[..]
30. April 2012
Link building is one of the most exhausting, frustrating processes associated with online business. Whether you run a shop or a blog, you are constantly trying to use SEO tactics to promote. Which means cultivating positive relationships that will lead to viable backlin[..]
28. April 2012
Today, Google has expanded the historical search query data to 90 days. The number of queries reported has increased as well: the report will now list the top 2,000 for each day of the selected date range (vs. the previous top 1,000). This is great news, as this is data[..]
28. April 2012
Was your site hit by Google’s new Penguin Update that targets spam? Are you not guilty as charged? Google’s got a new feedback form for that, as well as a method to report spam that should have been caught. I’m Innocent! The head of Google’s web [..]
28. April 2012
What began as an experiment 10 months ago is now showing up in nearly one of every five Google search results. I’m talking about authorship — Google’s use of the rel=author markup to identify content creators next to their content. A new SearchMetrics [..]
28. April 2012
More and more, I have been interacting with executives using campaign management tools as their internal reporting systems. In most cases, these companies have an analytics package but prefer to use ad server data rather than analytics for internal tracking. Campaign ma[..]
28. April 2012
Google’s newest Easter egg, a search for “zerg rush,” forces to to fight an onslaught of invaders to save your search results. This Easter egg is themed after the popular strategy game StarCraft, and may just be the geekiest Easter egg to date. In[..]
28. April 2012
Search Marketing Now will host a webcast next Wednesday, May 2 at 1 PM EDT. “Big Data Management – Forensics” will feature Brad Geddes, founder of Certified Knowledge.org — and also recently crowned the most influential SEM by his peers — a[..]
28. April 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: StarCraft Themed Google Easter Egg “Zerg Rush” Calls An Attack On Your Search Results Google’s newest Easter egg, a[..]
27. April 2012
If you are a small business owner or webmaster and have been researching search engine optimisation, it is very likely you will have encountered the concept of 'linkbait'. Although the concept seems straightforward – produce content for your website that[..]
27. April 2012
Most people in the SEO game know that commenting on blogs and websites can be a great way of gaining attention . Major advantages include:
First and foremost, it can drive traffic to your own blog/website
You build relationships with an online community/target audien[..]
26. April 2012
Well Google Drive has been making a lot of headlines about ownership of files, depth of file privacy, virus scanning, archive support, etc.. etc..
One item I have not seen anyone mention is the installer/login system that Google Drive is using.
As an SEO who has to be [..]
26. April 2012
Although the headlines are often dominated by social media and mobile, email is still one of the best marketing tools around. It lends its talents to companies of all sizes, including smaller businesses that operate exclusively on the local scene. Without further ado, [..]
26. April 2012
Content creation is extremely time consuming. It can be a lot of fun to write guest posts and create linkable assets, but in order for your SEO to be successful it needs to be scalable. Spending two hours milling over possible content ideas is not an efficient use of ti[..]
25. April 2012
The anticipated over-optimization algorithm that Google’s Matt Cutts announced just a few week ago has now gone live. Nicknamed the "webspam algorithm update" by Danny Sullivan of Search Engine Land, this latest algorithm update is a further attempt to comb[..]
25. April 2012
Put yourself in the shoes of a customer and ask the following questions:
Will you feel comfortable sharing your phone number with someone you have just met?
Do you share your residential address with strangers?
Do you give away your business email address to just ab[..]
25. April 2012
Personally, I love the strength and boost a well-optimized site can give you, whether you're focusing on traffic, preferred landing pages or a content-centric campaign. However, optimization and search marketing, in their many forms and varieties, should be experi[..]
25. April 2012
Ever amassed a collection of Web bookmarks on a particular subject and then wanted to search through their contents? Delicious users will be familiar with link curating and sharing, but there’s no ability to actually search the contents of the bookmarked pages and[..]
25. April 2012
We’ve got just a few tickets available for SMX Advanced, June 5-6 in Seattle. Register now to ensure you’ve got a ticket for the conference created for experience search marketers. SMX Advanced features one-of-a-kind sessions. See the agenda. Over 75 of the world’[..]
25. April 2012
Lately, Twitter has been on my mind. Not only because I am speaking about it at SMX Toronto, but also because I have been trying to come up with new strategic ways to use it for clients in order to enhance their SEO efforts. For me, and I suspect for others as well, one[..]
25. April 2012
Before we get to the everyone’s favorite collector of white tigers and facial tattoos, it is important to set the stage with another heavyweight. “Brands are the solution, not the problem. Brands are how you sort out the cesspool.” - Eric Schmidt, [..]
25. April 2012
Marthe types the word “Melkeallergi” into Google.no, searching for information about a health condition she’s worried about. In her discussion group for Norwegian school moms, one parent suffered from stomach cramps just like she did, and mentioned the[..]
25. April 2012
Several weeks ago, I had the privilege of being part of a Search Marketing Now (SMN) webinar, it was sponsored by Optify and focused on B2B link building tactics. Scott Fasser, Director of Customer Experience at Optify and I shared a number of B2B linking tactics an[..]
25. April 2012
Display URLs on AdWords search ads are getting another element — breadcrumb trails, a set of links next to the URL that lets users navigate directly to relevant sections of a site. An example of a breadcrumb trail would be “Apparel > Women’s Clothi[..]
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