28. October 2011
This morning Alex Moss discovered a weird bug with Google Analytics where going to the “landing page” or “exit page” reports and clicking on the URL would pop open a random site, instead of the URL of that page. Here is a screen shot shared by @S[..]
27. October 2011
Anyone who has used Google for any length of time is probably familiar with using the "+" operator in search queries in order to refine their results. This "+" older operator has been around for many years and is widely used by many searchers. It seems t[..]
27. October 2011
If anyone’s been looking at the tech headlines today, particularly the really big sites with very political writers, you may have read something about the FTC having Google in chains over outrageous privacy violations. Some of that info is based on fact but most o[..]
27. October 2011
Today was a pretty big day for Beanstalk in the category of putting out some solid content for our valued readers. 2 new articles have been published, one written by the reputable Kyle Krenbrink titled “Updating Your Website’s Content“. The title i[..]
27. October 2011
So you are a small business owner who wears many hats. You have noticed the world at large using social media and you wonder how in the world you can make time for something like that.
Until you are actually “IN” the space you will not be able to understand how to[..]
27. October 2011
I do a lot of work with small businesses and professionals who know they want to get involved with social media, but simply feel they don’t have enough time in their day to get involved. Furthermore, they feel that they don’t see a lot of return once they get[..]
27. October 2011
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Have you ever wondered where famous SEO bloggers get their inbound links from? I mean there are lots of backlink checkers out there that give you a glimpse over them but now you can do a whole advanced backlink analysis with a new SEO tool.
The cognitiveSEO tools are [..]
26. October 2011
Your website conversion rate is the number of customers that visit your site and actually make a purchase or sign up for your service. When it comes down to it, increasing your website conversions increases your bottom line.
Conversion Rate Tips And Tricks
Make [..]
26. October 2011
As a webmaster, one of the most important things to consider is search engine optimization (SEO). Having an optimized website means getting valuable search engine traffic, which is traffic that you do not have to pay to get. Google has a set of free tools under their W[..]
26. October 2011
Often tasks appear unmanageable. For example, you need to implement a new URL structure for a thousand page site. Or, you need to coordinate content development for a brand new topic. Or, better yet, you are made responsible for moving your website to a new Content Man[..]
25. October 2011
Way back when, before I was born, the phone became a necessity for every business. Along with it, a handy tool called the "phone book" helped the common consumer connect with the producer or service provider.
Fast forward a few decades, and we hi[..]
25. October 2011
A website works for you 24/7. Be certain you take advantage of the access your site can provide and make the most of your online presence by avoiding these typical pitfalls.
1. Make Your Customer Hunt Around For A “Buy” Button
When a potential customer wants to buy[..]
25. October 2011
When you're a small business owner, sole-entrepreneur, or a practitioner in a larger organization even, you're strapped for time and resources. Social media efforts likely feel like one more dish on your plate. You may even feel like you're not sure how [..]
24. October 2011
A friend of mine recently asked me to comment on why I felt so strongly the rel=”author” attribute would play a large role in the future of search rankings. In order to answer his question I felt I needed to take this a step further and explain how rel=̶[..]
24. October 2011
Google has quietly removed one of the older search operators, the + search operator. Now if you try adding a + sign in your query, Google will ignore it. Why did Google remove the old search operator? Kelly from Google said in a forum thread that you can now use the quo[..]
24. October 2011
In a recent staff meeting, it emerged that the most regular question our customer support agents get asked by our customers* is: “When we track our local search rankings, how much should we focus on search terms that include a local term (e.g. town name, ZIP code) vs.[..]
24. October 2011
As Pamela Parker described at SEL recently, Google has announced that going forward, landing page quality will be a larger factor in an ad’s overall Quality Score. Given that my last post for SEL was on Quality Score and suggested that landing page quality was mos[..]
24. October 2011
Local search is big business and big opportunity. How big? The folks at MDG Advertising have produced a “Local Search Evolved” infographic with statistics and info about the subject that you might find interesting: Want the infographic for yourself? You&#[..]
24. October 2011
It’s been about a decade now since marketers woke up to the reality of the deep “invisible Web” – that mass of dynamic content search engines couldn’t see, index, or associate with keyword search. Remember the days when engines bragged about how many pages the[..]
24. October 2011
Ahh, annual planning season. Nothing quite like it. You can almost smell it in the air. Dozens of spreadsheets packed with endless assumptions, each one more fantastic than the last, combining to ultimately seal a marketer’s fate for the next 12 months. What could be [..]
24. October 2011
Last week speculation arose about a new cloud based Google Music Store that could compete against Amazon and Apple. This week more news broke including the social integration that the Google Music Store may bring. The Wall Street Journal reported that Google Music [..]
24. October 2011
The search marketing industry was buzzing last week after Google announced plans to begin encrypting all logged-in searches from Google.com. The buzz was strong on our sister site, Sphinn, where that topic was by far the most discussed of all last week. Our “Discu[..]
24. October 2011
Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam. Matt said outright, “We don’t consider SEO to be spam,” and added that SEO is “a valid way to help people find wh[..]
24. October 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says SEO Is Not Spam Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does n[..]
24. October 2011
24. October 2011
If a client wants to write their own content, hopefully the site has a simple navigational structure like this, for example:
Home
About Us
Mission
Our Team
Services
In the News
Blog
Contact Us
Here are some hints………..
Follow the [..]
24. October 2011
Google has announced it will redesign Google Reader, integrate it better with Google+, and — oh yes – rip out existing sharing features such as friending, following and shared link blogs.
Ripping Out Features To Push Me Elsewhere Is Douche
I get it that y[..]
24. October 2011
When you’re marketing to search engines, knowing how they view your content (and ensuring they can!) is imperative.
Using a tool known as the Lynx browser we can do just that.
What is Lynx Browser?
Before Internet Explorer or Firefox ever existed – back in a[..]
21. October 2011
With so many SEM companies out there claiming they are the greatest at what they do you will have to weed out some bad apples to get to the right firm that meshes your business culture.
Here are some tips that should help you along the way:
Don't Let Price Dicta[..]
21. October 2011
When you're away from the office, productivity can decrease, but your workload doesn't. You may try to be efficient on the go, but when you're traveling it can become a challenge to manage your work, specifically the documents you produce.
If you'r[..]
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