19. April 2012
The biggest lie in search marketing is that paid and organic search are separate channels. From the customer’s perspective, paid and natural search are nearly identical. In fact, according to this study done by Performics last year, around a third of all searche[..]
19. April 2012
In two very short years, search retargeting has been created, tweaked and matured to the point where most serious marketers already have it on their media plans or are considering it for a 2012 test. In short, search retargeting finds those individuals who have searched[..]
19. April 2012
Through online advertising’s ups and downs, search — because of its orientation toward performance — has always been a stalwart category. Despite much talk about branding, social and immersive advertising lately, search still commanded the lion’s[..]
19. April 2012
Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during the analysts’ call when he said the company will be “shutting down or transitioning roughly 50 properties[..]
19. April 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 Products That Might Be On Yahoo’s Chopping Block Yahoo’s product teams are officially on notice. Shortly after announci[..]
19. April 2012
AT&T Interactive released its Q1 2012 “Local Insights Report” (.pdf) earlier today. The report covers search activity on AT&T Interactive’s various properties (online, mobile and IPTV), which together comprise its YP Local Ad Network. The data [..]
19. April 2012
Search rankings got you down on Google recently? It’s not the expected over-optimization penalty, as some have been guessing at. Rather, Google may have thought your site was a “parked domain,” when it wasn’t. Search forums like Webmaster World [..]
18. April 2012
The online music debate is heating up north of the American border. Several companies have formed a coalition in an effort to shut down a free music website recently launched by the Canadian Broadcasting Corporation (CBC) stating that their actions threaten to ruin the[..]
18. April 2012
In November 2011, Google announced that they updating the algorithm to provide more up-to-date information for searches based on freshness needs
Recent (or fresh) content would populate more of the search results for various search queries because users are always loo[..]
18. April 2012
One of the fastest-growing social networks at the moment is Pinterest, an online visual "pinboard" that allows users to share and discover content related to their interests. Pinterest has experienced substantial growth since the moment it debuted in March of[..]
17. April 2012
I swear there’s Google staffers who are so devoted to the projects they are working on that they don’t know what the rest of the company is developing.
If I was working on self driving car technology I think that the last thing I’d do is call my on-li[..]
17. April 2012
Summary: yes you can have a numerical ID in your URL but you have to be careful with naming (if any), keep Google News in mind (if that matters), and realize that words carry more meaning than numbers.
What Do You Mean With Numerical ID's?
A URL can contain a num[..]
17. April 2012
One thing you learn quickly when doing PPC is that you need to view and analyze reports. Reports equal a lot of data in Excel. You might use formatting already, but I am here to make your life a little easier yet. I'm going to show you how to introduce color to you[..]
16. April 2012
It is indeed a sad time at SEP, as we publish the Toronto Maple Leaf's Obituary for the 2nd straight year.
MAPLE LEAFS, Toronto – With deep hearts, on Saturday, April 7th, with spectators at its side, Toronto fell peacefully into spring slumber. Toront[..]
16. April 2012
The FCC has proposed a $25,000 fine against Google on the grounds that the global search giant "deliberately impeded" their 2010 investigation into the collection of private user data through available unsecured Wi-Fi networks during its Street View mapping a[..]
16. April 2012
In 2011, LinkedIn's 150 million members conducted more than 4 billion professional searches. The network boasts executive profiles from all Fortune 500 companies, and adds new members at a rate of more than 2 per second. What's more, if you've ever faced[..]
16. April 2012
Good day, and welcome to the alternate parallel social media universe called Twitter. Those who get Twitter are practically addicted, and those who don't understand it are lost. I'm in that wonderful cross-section, so I hope to provide a fresh perspective.
Hav[..]
16. April 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In Depth: Search Gear For The Titanic Centennial April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will[..]
16. April 2012
I was surprised to see a promotion for Google’s “Search Plus Your World” feature turn up in my search results today. I was even more surprised that even after I dismissed it, the promo returned at least twice more. It’s Not Your Imagination Appar[..]
13. April 2012
Under normal linkbait circumstances you find something that appeals to as many as possible within your sector (or within the sector you'll publish toward).
For this technique what I propose is that you custom tailor the linkbait to one recipient, virtually guarant[..]
13. April 2012
Over the last couple years we have gained some clients that require work done on their Google Analytics account. When we dive into the audit of their account there are many things that we look for right off the bat which will help provide the best information available [..]
13. April 2012
We as marketers spend a lot of time worrying about our next customer. Where do they come from? Who are they? What will they like about us? What problem can we solve for them? We are constantly asking ourselves these questions, but there is a distinct and specific group [..]
12. April 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Google CPCs Continue To Decline And Yahoo/Bing’s Rise While Spend Overall Grows In Q1 By all accounts, paid search spe[..]
12. April 2012
Recharge your paid search tactics with expert-level PPC sessions at SMX Advanced, June 5-6 in Seattle. These master classes on paid tactics won’t waste your time with basics; SMX Advanced sessions are for experienced search marketers only. Here are the PPC agenda high[..]
12. April 2012
Having just experienced a round of demos from some of the major enterprise PPC tools, I can’t help but love my job. It’s always fun because I get to peek under the hood of some of the biggest, baddest, most robust search management tools on the market. Within these [..]
12. April 2012
Microsoft announced on the Bing Developer Blog that they are transitioning the Bing Search API over to the Windows Azure Marketplace over the next few months, leading to no longer offering a free version of the Bing Search API. API usage costs for the Bing Search API wi[..]
12. April 2012
When you think about International SEO, it is easy to imagine Global 2000 companies with offices and employees around the globe. It can be equally important to the small business that sells globally from one location. How do you convince the search engines to include yo[..]
12. April 2012
Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct answers to their queries on top of search results. This comes from the Wall Street Journal, which reported on an interview wit[..]
12. April 2012
Advertise with Video, Social, and Mobile This white paper discusses: Selling your boss on the importance of investing in video ads Social metrics need to be more than counting "likes" Consumer mobile trends and outlooks Download now »[..]
12. April 2012
Big news for genealogists, historians and even for people just curious about their own families: the 1940 U.S. Census is now available on the web. Unfortunately, at this point at least, it takes a bit of skill and determination to navigate through the data, though there[..]
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