6. December 2010
In case you haven’t heard the news, Ross Dunn is on his way to Florida to speak at AffCon 2010. He’ll be broadcasting live on Webmaster Radio on Dec 10 at 11am EST.At first I was quite jealous. Here he is, off to escape sub-zero temperatures of a Canadian winter to [..]
6. December 2010
Can our company, can we, can I, just fake it in social networking? Can we have several straw men accounts, some sock puppets — or should we keep it all real?
can doesn\'t equal shouldKeeping it real can seem so costly. There is all that time and energy and, aga[..]
6. December 2010
Remember in 2008 when you were so angry at Mark Zuckerberg for changing Facebook? You had to adjust to Facebook all over again, and you many of you were new to the network. Well, if you're still heated over 2008's Facebook facelift, you should prepare yourself[..]
6. December 2010
From your elegant header, down to your shiny footer, and even to those silky unmentionables underneath, your website makes a lasting impression whenever a new visitor sees it for the first time.
The old adage is that you can’t judge a book by its cover. But you do it[..]
6. December 2010
This past week, marketers the world over watched the “Decor My Eyes fiasco” unfold with horrified fascination. A ruthless online marketer gleefully mistreating customers in order to achieve higher rankings was a story we didn’t want to be true, but Goo[..]
6. December 2010
Saying it’s unlikely to get a conviction, the Australian Federal Police has given up its six-month investigation of Google’s collection of personal data over unsecure WiFi networks. In a statement issued Friday, the AFP says that Google’s activities &#[..]
4. December 2010
Hopefully they’ll come up with a better name than that … Ask around the techie water-cooler what the hot topic of the day is and you will hear about the apparently imminent move by Google to acquire the online mass coupon vender, Groupon. The deal could be w[..]
3. December 2010
If you find your self attending AffCon 2010 in Miami Florida next week be sure to stop by and say hello to our very own Ross Dunn (here is Ross’s LinkedIn profile).Don’t Miss the LIVE Show of SEO 101 at WebmasterRadio.FM You can catch Ross and his SEO 101 Co[..]
3. December 2010
So, you have thoughts and information that you want to share with the rest of the world, but you’re having a little trouble getting the rest of the world to visit your blog? You’re certainly not alone. In fact, most bloggers are constantly looking for n[..]
2. December 2010
13 website usability tips to get you started…
It goes without saying that some forms of usability are intrinsically linked with good SEO (Alt Tags, custom 404 pages) – but sometimes we as SEOs forget about how important usability is for keeping users happy. [..]
2. December 2010
I stumbled upon a change Google seems to be testing for the search results page.
The change is visible when logged out of all Google accounts and is most apparent when viewed in a maximized browser window.
In the test the left margin is completely dropped and the searc[..]
2. December 2010
A court case that began in 2008 when a Google Street View vehicle took photos on a private road in Pennsylvania is over. The judgment? Google owes the plaintiffs a dollar. Aaron and Christine Boring originally sued Google with a variety of claims, including invasion of [..]
2. December 2010
Some in Iran are calling for the removal of a Star of David that’s still sitting atop the Iran Air headquarters in Tehran, some 30+ years after Iran broke off relations with Israel. The image above shows the Star on the building’s roof in Google Maps; the sa[..]
2. December 2010
Japan’s Fair Trade Commission has given its approval to a partnership that allows Yahoo Japan to use Google search results. According to Reuters, Japan’s FTC has promised to monitor the alliance for possible violations of the country’s anti-monopoly la[..]
2. December 2010
Last week, in An SEO FAQ For Paid Search Marketers, we went a bit out of bounds for this column, which is a one-year course for learning PPC. However, I made the case that as a search marketer, you’re still an online marketer and it helps to know a bit more about the [..]
2. December 2010
Some had the gall to disagree with me last month when I questioned providing discounts to Foursquare users. Some good counter-points were raised but I stick to my questioning the business impact of subsidizing the already loyal. You can erode margin without a demonstrab[..]
1. December 2010
To explain why Google is making this algorithm change, first you need to know the story that unfolded this week:
A couple of days ago, the New York Times ran a story about a company who claims to be generating business by getting NEGATIVE reviews online.
In the story, a[..]
1. December 2010
The Telegraph ran an deliciously written post, Time to ditch the blood-sucking social media gurus, in which Milo Yiannopoulos broad-strokes that “Social media consultants are an inexcusable waste of money”.
It’s a good post.
I mean, it’s fun to read in the same[..]
1. December 2010
Cox & Forkum Nowadays, due to the uprising of the world wide web, knowledge is spread more rapidly and numerously. This knowledge is available to everyone at any time more than ever before. Consequently businesses need to revise their strategy how they want to a[..]
1. December 2010
Stories abound of people tossed headfirst into a sea of drama because some well-meaning friend left an inappropriate message on their Facebook wall. Consider, for example, the friend who tags you in a photo from a wild house party – and then you get the “we need to [..]
30. November 2010
A formal antitrust investigation into Google’s search, ranking, and advertising practices has been launched by the European Commission, the executive branch of the European Union.
The European Commission will investigate 4 allegations.
1. Google Manipulates Organic S[..]
30. November 2010
For many small businesses on-page SEO is possibly one of the most important area to get right, especially when if you are in a relatively non-competitive market. However, all too often small businesses get this wrong.
Brand awareness is important, as is a good catchy [..]
30. November 2010
In my previous article on The Agency SEO Process, I introduced my recommended SEO process for agencies. As an agency, one of the biggest challenges you face is setting expectations for what you can accomplish each month for your clients given the number of hours you ha[..]
30. November 2010
Anyone who has seen one of my presentations knows that I am a die-hard MindJet Mindmanager user… in fact, I favour it over PowerPoint by far.Some of my audiences have even requested more information on the product I use and I provided it. Well, today, something sp[..]
29. November 2010
It's no surprise that the paid search reports in Google Analytics encourage and help you to slice and dice your data using multiple dimensions. But for unpaid search you get the keyword and the search engine and… well, that's it. There are no built-in eq[..]
29. November 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes AdWords Agency Service Model This week, Google AdWords sent out emails to some of their agency customers detailing a c[..]
29. November 2010
Chances are you’re totally unprepared for the holiday season. It’s probably not your fault—the business just de-prioritized things all year, and here you are, too late to make up for lost time. Your rankings aren’t what you hoped for. Your landin[..]
29. November 2010
I’m continuing my look at what search might look like in the future with this first part of a fascinating interview with Shashi Seth, the Senior VP of Search Products at Yahoo. With the recent Bing arrangement, Yahoo now finds themselves in an interesting position in [..]
29. November 2010
I’ve been looking at various internet-to-TV devices as part of my Life With Google TV series. I’ve covered Google TV, Roku & Boxee Box so far. Time for Apple TV! If you buy a lot with iTunes or have an iPhone or iPad, this is a great device. Amazing, in [..]
29. November 2010
The New York Times has a great, detailed story out today about a merchant with an unusual marketing strategy: be mean to customers. Any publicity, even negative publicity, means a win with Google’s ranking algorithms. Is he right? Maybe. Certainly the story illust[..]
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